About Global Tourism

Global Tourism is a high performance, low maintenance Travel and Tourism Marketing agency based in the heart of Europe, near Munich, Germany.

Our boutique size translates into intimate relationships with our clients, a deep understanding of their product, a quiet competence, and a personal knowledge of the people and companies we represent. 

We are the European extension of our client's brand. We strongly believe that in the luxury tourism sector it is not enough to offer individuality and exclusivity; it has also become mandatory to introduce innovations. This is why we are constantly developing innovative and future oriented sales and marketing strategies for and with our partners. 


Our Team  

Lars Schubert

Global Tourisms founder Lars Schubert`s body of experience includes representation of clients the world over, including tourist boards, travel companies, hotels, cruises, theme parks and airlines in Arabia, Asia, Australia, Africa, the Indian Ocean, North America and the South Pacific Islands.

For the last 25 plus years Lars has been representing many different products in Continental Europe and the UK. The product range include hotels such as The Empire Hotel Brunei, AAA Hotels & Zitahli Resorts Maldives, Atua Enkop East Africa, Universal Studio Resorts USA, All Seasons Hotels Australia, The Fraser Island Company Australia, Per AQUUM Resorts Maldives and Dubai plus Mirvac Hotels & Resorts, Australia. In addition Lars has successfully marketed destinations like Las Vegas, Abu Dhabi and the Cook Islands, Safaris (Twiga Tours), DMC´s (NTT Oman), cruises (Star Cruises Singapore, Victoria Cruises China) and fun parks like Universal Studios Florida & California.

Over the past years Lars has established brilliant contacts with tour operators, travel agents, airlines, press and other partners in Continental Europe. These contacts are essential to introduce new products /hotels to the trade and consumers alike. 

Sophia Bauer

Sophia is a student at Neu-Ulm University, studying Information Management & Corporate Communications. Being part of the Team since April 2019 as Sales and Marketing Administrator, she is supporting Global Tourism in the management of marketing activities and social media. She is fluent in German, English, French and also speaks basic Spanish. 

Petra Maier

Petra deals with the travel & tourism PR industry since 2001 and keeps an excellent network to media, influencer and stakeholders in the German speaking markets. Her focus is on destination PR and besides traditional PR she also realizes brand and marketing campaigns. 

She has been working for numerous tourism boards, among them: Tourism Australia, Cook Islands Tourism Corporation, Singapore Tourism Board, Dubai Tourism, Travel Alberta/Canada, The Florida Keys & Key West, Visit Finland, Turismo Lisboa, Turismo Valencia. Furthermore, Petra has experiences in the fields of hospitality and aviation PR for companies like Thai Airways, Banyan Tree Hotels & Resorts and Steigenberger Hotels.